To stand out amidst all the noise, we sent out emails and direct mail inviting handraisers and owners to slow down and shut out the cacophony and chaos with the help of Wilderness Therapy from 4Runner.

Adventurers were invited to participate in a series of online encounters of the natural kind—far, far away from their hectic lives.

To adjust our mindset, we even went camping for two weeks to commune with nature. We took our time documenting the process using super hi-res photography to capture a series of 360-degree wilderness encounters. Each one let users move at their own pace and come away feeling awestruck, playful, tranquil and elevated.

Clickable hot spots gave serenity seekers the ability to explore the terrain and uncover a series of Toyota 4Runner nuggets. And the mailer included collectible Wilderness Therapy patches. We also implemented a social media campaign to drive to the experience.

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We tapped adventurous real Sapphire cardmembers to tell the story of how they use their cards and points to explore a world full of wonders.

Whether you’re out playing in the wild or immersing yourself in encounters of the more urban kind, the RAV4's  sporty state of mind and mind-boggling efficiency provide a perfect springboard to vibrant adventures.

To attract a more diverse, younger audience, we needed to present RAV4 as a versatile vehicle capable of adding color to their adventure-seeking lives. With that in mind, we hired a young talented artist in Switzerland to create a series of adult-coloring book inspired illustrations featuring the adventurous RAV4 in iconic outdoors settings, as well as in urban environments.

Leveraging these works of art in emails and DM, we invited our audience to color their adventures and explore RAV4 as the tool that could make that happen.

We then thought, how cool would it be if our audience could actually add a splash of color to their lives? To that end, we teamed up with Pigment, the most popular coloring-in application on the App Store. We added our illustrations to the front page of the app and invited visitors to play. We drove to the app via our Entertain email program and posts on Pinterest.

The numbers speak for themselves. 51,851 users engaged with our branded content and colored 83,123 pages, spending an average of 37.2 minutes on the app. Total number of minutes spent? 1.93 million; proving that you don’t need to be a Leonardo to dabble in art or an Indiana to experience adventures of the colorful kind.

Intrepid adventurers love a good story. Almost as much as they love the great outdoors and the tools that give them dominion over it. In this campaign we featured a tall story from the wild in the the longest email in the history of the world. 

ACTUAL SIZE

The extra-large monitor screen on the Prius Prime is the outstanding feature in a car that’s big on tech and affordable on price. Actual Size shines a light on Prius Prime’s future-forward attitude by putting it front and center. Caution, techies: Multimedia display is as large it appears.

The owner's welcome program enables various Toyota stakeholders to communicate their specific messages to new owners in the same communication. This saves on the cost of sending out multiple communications and also serves to unify the different stakeholders under the same branded look and feel.

Toyota Owners receive welcome emails and a direct mail piece driving to a landing page experience where they can view videos hosted by cyber Jan about how to get the most out of their new Toyota.

VIDEO TEAM

Associate Creative Director: Alon Goldsmith

Creative Directors: Wendel Woodford, Ly Nguyen

Copywriter: Jedd Levine

Art Director: Mat Velarde

Welcome to Coolville

24 Fun-Filled December Days. 24 Cool December Deals.

Select and click on today’s date to check out the Coolville deal of the day. Come back and visit the chillest place on earth anytime from Dec 1st to Dec 24th for more holiday savings and awesome surprises.

The brand new RAV4 Hybrid is nothing short of elemental. It’s a comfort zone-busting juggernaut of a vehicle that can take you as far out there as you’re willing to go.

Whether fire, air, water, earth or any combination of elements is your thing, RAV4 Hybrid and its adventure-ready features will be your wingman as you take on the great outdoors and experience adventures from the everyday to the once in a lifetime. 

Loyal Tacoma owners received an email encouraging them to call an 800 number and leave a voice mail telling their favorite Tacoma Tale. Leaving a message entered them in a sweepstakes to win a GOPro. Handraisers received an email inviting them to hear what current owners were saying about their Tacomas.

Memories made in a RAV4 last a lifetime. Its knack for fun, combined with its seamless blend of technology, versatility and value, make RAV4 a perfect companion on any adventure.

Make the perfect cocktail for any occasion.

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Website Redesign

Holiday card: concepted, scripted and starring me.